Running survey through students was critical to know them; their awareness level, their preferred channel of information source, demographics etc.
While preparing survey questions to them one thing we clearly missed was their convenience.
One of survey question was to ask them to rank 1 to 16 with 16 different preferred channel.
Any student may have two or three most preferred choices, but picking one as most preferred and putting the others in second or third will be harder job. Furthermore ranking rest of 13 indifferent channels from 4 to 16 can be such an irritating job. How dare you ask me to do it?
Clearly we don't need to know if how much are all of those each16 channel interested in. It is just OK to know top 5 or if really needed just top 3 and least 3 are acceptable.
Confessing I am not sure if we set up the measure.
Instead of asking to rank 1-16 mandatory, if we asked them to choose 1) top5, or 3) top 3 and least 3, data quality would have been much better as they would have not such pain to choose 1-16.
We were not smart enough to ask ranking questions.
Feel sorry and thank to students who participated survey.
While preparing survey questions to them one thing we clearly missed was their convenience.
One of survey question was to ask them to rank 1 to 16 with 16 different preferred channel.
Any student may have two or three most preferred choices, but picking one as most preferred and putting the others in second or third will be harder job. Furthermore ranking rest of 13 indifferent channels from 4 to 16 can be such an irritating job. How dare you ask me to do it?
Clearly we don't need to know if how much are all of those each16 channel interested in. It is just OK to know top 5 or if really needed just top 3 and least 3 are acceptable.
Confessing I am not sure if we set up the measure.
Instead of asking to rank 1-16 mandatory, if we asked them to choose 1) top5, or 3) top 3 and least 3, data quality would have been much better as they would have not such pain to choose 1-16.
We were not smart enough to ask ranking questions.
Feel sorry and thank to students who participated survey.
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