First focus group interview was arranged with 2 hours notification. Although team was able to just manage to make it done it was too good to let go for perfect preparation. Thank to the school staff, we could meet around 50 young medical students in the auditorium style class room; widely spread seats and two folding screens for presentation. Female students outnumbered as we were introduced by many channels.
After overall introduction, I faced 6 of female students;l young, bright and focused.
Questionnaires went through as they are prepared; their awareness of the e-government services, its experiences and any difficulties if there were.
A bit of surprise was all of them have quite level of conceptual understanding of 'e-services', not only as web or internet but also as a social innovation and expected consequences like money, time, convenience etc. It seems they may have already well established level of acceptance for any form of e-services and it is clearly a big challenge for the upcoming e-government services.
That means that just transforming services into e-services may be far behind from their appetite. It should be attractive to them with innovative form; they are already well exposed to FaceBook and Twitter and Mobile Apps ( they said 80% of students have smartphones; school IT said it is around 50%). Unless the new services are as attractive as those SNS, it may be hard to appeal to them.
After overall introduction, I faced 6 of female students;l young, bright and focused.
Questionnaires went through as they are prepared; their awareness of the e-government services, its experiences and any difficulties if there were.
A bit of surprise was all of them have quite level of conceptual understanding of 'e-services', not only as web or internet but also as a social innovation and expected consequences like money, time, convenience etc. It seems they may have already well established level of acceptance for any form of e-services and it is clearly a big challenge for the upcoming e-government services.
That means that just transforming services into e-services may be far behind from their appetite. It should be attractive to them with innovative form; they are already well exposed to FaceBook and Twitter and Mobile Apps ( they said 80% of students have smartphones; school IT said it is around 50%). Unless the new services are as attractive as those SNS, it may be hard to appeal to them.
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