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Thursday, April 19, 2012

E-government service promotion

Our in-country assignment is a marketing type project;
- how to promote e-government service to university students in Sharjah,
- how to enrich the distribution channel to them.
- how to remove roadblocks

Many market variables are already given; demographics, ages, socioeconomics, etc.
Therefore more micro level marketing will be applicable.

I am opt to apply the norm; put yourself in their shoe.

By the way, revisiting a Philip Kotler's so famous Marketing book.
at
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